The Rayo Tour Charms are official merch from J Balvin, created to celebrate his 2025 "Back to the Rayo" North American tour. The versatile charms can be added to shoes, accessories, or anywhere you like, letting fans show their support in style. 

Proceeds from the purchase benefit Vibra en Alta, J Balvin’s foundation that works with young people in Colombia to help them find a path where they can resonate with who they are.